Welcome! With so much experience across disciplines, my portfolio demonstrates the breadth, rather than the depth, of my expertise. I’m happy to share more about my experience in any particular area — just ask.
My ability to move fluidly across disciplines allows me to clearly see how business challenges interconnect. I advocate strongly for open lines of communications, data, and success sharing.
I don’t think in siloes, so why should my portfolio be one? Please explore this small sampling of my diverse body of work.
-
Brand Storytelling
A revamped capabilities brochure addresses outdated messaging and design, streamlines sales enablement, enhances brand alignment, and ensures consistency for B2B audiences across industries and service lines.
-
Brand Strategy & Identity
The brand strategy for a networking event in Washington DC focuses on inclusivity for LGBTQ+ individuals, promoting community, professional growth, and connection while highlighting The Werk Room as a vital space for networking and personal development.
-
Campaign Messaging Architecture
I was pivotal in launching a scalable multi-channel sales campaign to convert cold leads. The campaign framework generated over $3M in revenue, earning a Chairman’s Award and establishing a lasting messaging framework.
-
Facilitation & Speaking
I’ve conducted local and global workshops, recently collaborating with a Nigerian company to guide small business owners in developing customer personas, while emphasizing their passion for collaboration, empowerment, and expertise in content strategy.
-
GEO Content Strategy & Governance
The marketing department lacked defined standards for on-page content amid evolving AI technologies. A strategic approach established GEO content norms, fostering collaboration across departments and enhancing compliance, discoverability, and the company’s market presence.
-
Lead Generation & Growth Marketing
The educational ebook on Medicare simplifies complex concepts, generating over 2,000 new leads in one month. It supports a strategic marketing campaign, enhancing consumer knowledge and exceeding enrollment goals for the year.
-
Lifecycle Email Marketing
The email campaign successfully boosted customer engagement by promoting actionable financial wellbeing steps, resulting in over 500,000 positive actions, a 3507% increase in webinar registrations, and a 4724% rise in attendance year-over-year.
-
Operating Model Design
I built and led a new operational structure, increasing project output 2.25 times and potential planning capacity by 440% within 60 days, establishing a repeatable model and enhancing cultural development.
-
SEO / GEO Website Refresh
An updated website to attract recent college graduates for career opportunities. Collaborating with leadership, the refresh featured enhanced messaging, visuals, and technical SEO, ultimately supporting the company’s talent recruitment efforts effectively.
-
Social Media Strategy
A comprehensive 12-month social media strategy for Words by Jack LLC effectively increased website traffic by 179%, views by 214%, and audience size by 1890% through targeted content and AI-driven processes.
-
Thought Leadership Strategy & Activation
The Voya Perspectives Thought Leadership Series highlights the importance of strategic messaging in transforming proprietary research into impactful thought leadership, resulting in significant media coverage and key findings gaining widespread recognition in the public sector and health-and-wealth sectors.
