Website Refresh — Spring Venture Group

Purpose

The company is a parent company of several Medicare and supplemental insurance sales brands. The website needed to attract and engage recent college graduates exploring their career opportunities.

Strategic Approach

The updated messaging and visuals were developed in collaboration with senior leadership and the C-suite, ensuring alignment with the organization’s strategic vision and values.It also features a cutting-edge design and back-end technical schema that ensure the site is easy to find, machine-readable, and secure.

The site refresh was completed by a small, capable team consisting of 2 web builders, a graphic designer, a project leader, and myself. It was 1 of 10 websites I did that year.

Outcome

Completed and still live today; Critical to company talent recruitment.