Social Media Strategy — Small business

Purpose

Cohesive social media strategy developed for my side business, Words by Jack LLC

Strategic Approach

Recognizing the pivotal role social media plays in driving brand awareness, engagement, and ultimately, business success, I created a 12-month social media strategy when launching my business’ Instagram presence, which included everything from content planning to partnership collaborations.

I use social media as my #1 lead generator, which I own end-to-end. Using an AI-enabled process, I manage the channel, build products and landing pages, and ensure form-to-CRM integration.

The posts shown below are a sampling of my original content.

Outcomes

179% increase in website visitors; 214% increase in website views; 1890% audience growth