Fortune 500 Financial Services & Insurance Company — Capabilities brochure

Business Challenge

The company’s signature capabilities brochure had outdated messaging, a disjointed brand story, and lackluster visual design. We needed to equip sales teams with sales enablement collateral while aligning stakeholders across industries and service lines.

Strategic Approach

Defined messaging hierarchy, collaborated closely with design, aligned multi-industry stakeholders during production to eliminate downstream rework, balanced brand with product information for a B2B audience.

Outcomes 

Streamlined sales enablement with a single leave-behind; created consistency between sales presentations and capabilities brochure; aligned creative with company brand refresh.

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