Welcome to my portfolio — a showcase of some of the work I’ve had the privilege to create. With experience across content strategy, marketing, and communications, I’m adept at seamlessly switching between disciplines to deliver impactful solutions. Here is just a small sampling of my diverse body of work, reflecting my dedication to thoughtful storytelling, innovative problem-solving, and measurable results.
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B2C Email Series
Here are a few selections from an ongoing email series to current retirement plan customers. This series was crafted to boost plan engagement by encouraging readers to take proactive steps toward enhancing their financial wellbeing. Each email in the series highlighted actionable opportunities, such as logging into their retirement account…
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Brand Creation
This brand strategy and guideline deck were crafted for a recurring networking event dedicated to fostering connection, community, and professional growth among LGBTQ+ individuals in the Washington DC area. The brand aims to create an inclusive and empowering space where attendees can expand their networks, share ideas, and celebrate their…
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Brand Storytelling
What makes a company worth buying from? That comes from a brand’s story, and decoding (and then creating) it is no easy feat. It’s highly-collaborative work that often takes months — if not years — of iterations, stakeholder buy-in, compliance approvals, and much more. Shown below is a selection of…
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Digital Guide / Ebook
This in-depth ebook was developed to educate readers about Medicare while positioning the organization as a trusted thought leader in the industry. Recognizing the challenges Medicare can present to individuals entering or currently enrolled in the program, the guide breaks down complex Medicare jargon into clear, easy-to-understand language. Created in…
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Social Media & Infographics
These Instagram posts are part of a cohesive social media strategy developed for my side business, which empowers small businesses and entrepreneurs by simplifying key marketing concepts. Recognizing the pivotal role social media plays in driving brand awareness, engagement, and ultimately, business success, I designed these posts to educate and…
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Website Refresh
This project showcases the newly designed website for Spring Venture Group, crafted to attract and engage recent college graduates exploring their career opportunities. The updated messaging and visuals were developed in collaboration with senior leadership and the C-suite, ensuring alignment with the organization’s strategic vision and values. The website features…
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Workshops & Training
I’m beyond proud of my live work participating in workshops & sharing my expert knowledge with people from all over the world. Most recently, I connected with a company based in Nigeria to create an interactive session based around the theme of creativity in business. I led a group of…
Creative by Jack 