This brand strategy and guideline deck were crafted for a recurring networking event dedicated to fostering connection, community, and professional growth among LGBTQ+ individuals in the Washington DC area. The brand aims to create an inclusive and empowering space where attendees can expand their networks, share ideas, and celebrate their authentic selves.

As the lead strategist, I focused on developing a cohesive brand identity that reflects the vibrancy and diversity of the LGBTQ community while positioning the event as a cornerstone of professional and personal development in the region. This strategy emphasizes the unique value proposition of The Werk Room: a welcoming environment where meaningful business connections are built.