Letter

Dear <<name>>, 

Have you ever experienced a banking change that was out of your control? Perhaps your original bank was bought. Worse, it was bought by one of the big corporate banks you hear about on the news. 

Suddenly, the features that attracted to your small, community bank have disappeared as you find yourself just one of the many customers of a national chain. Your fees are different. Your branch has changed. Your online banking needs to be reset. Suddenly, your company’s financial processes that you spent years refining now needs to be adjusted to accommodate new rules, policies and procedures. 

And you weren’t consulted on ANY of it. It’s a sad fact of the banking industry.  But next time you change banks, it should be because YOU made that decision.

An established mid-size bank could be the answer.

[Company] isn’t too big for the small pond or too small for the big pond. With a XX-year history, we are a family-run business with no interest in selling to the big guys. If you look us up, you won’t see stories about bailouts or scandals. You’ll see awards, like Forbes’ Best Banks in America, which we’re proud to have earned X years in a row. 

Forgive us for tooting our own horn, but when we see the adverse effects that bank disruptions have on customers like you, we feel a responsibility to let you know that there are better options.

I’d love to show you how [Company] can give you confidence in banking again.

Sincerely,

<<repname>>